Listen Now
Are you an introvert who cringes at the thought of using social media to grow your business? Get confident and learn to connect with your clients!
David and guest Radhika Lucas will show you how to break through the discomfort of being seen and heard in a virtual world. We’ll also share tips and tricks for creating content that resonates with your desired audience while still staying true to your introverted nature. So what are you waiting for? Listen now to start showing up confidently on social media!
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Radhika Lucas is the Founder of Content Halo. A space where course creators, consultants, and introverts can find their safe space and go from feeling judged, scared, and insecure to building their video confidence, even if they are shy, introverted, or just getting started. Radhika has two decades of marketing and communications experience ranging from paid media audits to working in media and creative agencies.
Radhika is a behavior change marketer with experience in a health setting. She carries these principles of supportive and safe messaging within the context of bringing about change in ourselves when transitioning through big changes like personal branding on social media or starting a new business. Radhika also works in the higher education sector where she helps raise the profile of researchers and academics as well as promoting new courses.
Contact Radhika:
Website: contenthalo.com
Facebook | LinkedIn | Instagram
– – –
Contact the host of the Quiet and Strong Podcast:
David Hall
Author, Speaker, Educator, Podcaster
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Podcast Transcript
00;00;00;04 – 00;00;21;05
Radhika Lucas
We’re not in that era anymore. And we all have businesses and we all wanted to be, I guess, more visible so that we can speak to more people. And I guess the only way people can have that connection with you and you can build a rapport is if you make yourself available in a space where people are already hanging out.
00;00;21;27 – 00;00;50;05
Radhika Lucas
And I think I think that that is the biggest mind shift. I think people look at social media as being just a gimmick. It’s it’s anything but. I think it’s a fantastic way to build a relationship with people, for people to actually get to understand, you know, what value you bring to the table.
00;00;51;21 – 00;01;15;06
David Hall
Hello and welcome to Episode 101 of the Quiet and Strong Podcast, especially for introverts. I’m your host, David Hall, and the creator of Quiet and Strong com. It’s a weekly podcast dedicated to understanding the strengths and needs of introverts. Introversion is not something to fix, but to be embraced. Normally, while our each episode on a monday. Be sure to subscribe on your favorite platform.
00;01;16;05 – 00;01;42;09
David Hall
Leave a review. That would mean a lot to me. Tell a friend about the podcast. Help get the word out there that introversion is a beautiful thing. Radhika Lucas is the founder of Content Halo, a space where course creators, consultants and introverts can find their safe space and go from feeling judged, scared and insecure to building their video confidence, even if they are shy or introverted or just getting started.
00;01;42;18 – 00;02;10;01
David Hall
Radhika has two decades of marketing and communications experience, ranging from paid media audits to working in media and creative agencies. Rebecca is a behavior change marketer with experience in the health care setting. She carries these principles of supportive and safe messaging within the context of bringing about change in ourselves. When transitioning through big changes like personal branding on social media, or starting a business.
00;02;10;15 – 00;02;24;24
David Hall
Radhika also works in Higher Education, where she helps raise the profile of researchers and academics with promoting new courses. All right. I’m very excited for my guest today, Radhika. Radhika, welcome to the Quiet and Strong podcast.
00;02;25;20 – 00;02;27;15
Radhika Lucas
Hey, thanks, David. Thanks for having me.
00;02;28;05 – 00;02;48;09
David Hall
Absolutely. So we’re going to get into the great work you do, especially helping introverts with social media and also working on camera confidence, that kind of thing. But before we do that, let’s just dove into your story a little bit. Tell us about your journey through understanding your introversion and then now helping other introverts.
00;02;48;29 – 00;03;15;15
Radhika Lucas
Yeah. Thanks, David. So, look, I mean, my journey started, you know, being pushed into, I guess, speech and drama as a child. And that, too, as an introvert child, I was absolutely terrified. And I still get flashbacks from that time. And I guess my I guess my parents were trying to push me out there and make me bolder.
00;03;16;13 – 00;03;39;14
Radhika Lucas
But I guess and I suppose it did help me in the end, but I still recall that time in my life with a little bit of, you know, even now with a little bit of fear and trepidation, because I would you know, I would think that if I if I’d gone through the whole process of the speech and drama part, that I would be a very confident public speaker by now.
00;03;39;14 – 00;04;28;00
Radhika Lucas
But that doesn’t hold true even to this day. And but what I what I can say is that it did teach me how to, I guess, still be confronted by extroverts all around me and I guess, you know, in a business world and in the world that we live in today, which is I feel more geared towards extroverts, I guess that did teach me some coping mechanisms on how I could, I guess, survive and thrive in a in the world that was full of extroverts by finding ways around how to protect myself and how to, I guess, make myself stand out in an otherwise relatively busy world.
00;04;28;00 – 00;04;59;29
Radhika Lucas
And when all I really wanted to do was retreat and just be on my own behind a book. So that was that was how I know my journey started much earlier on. And I guess, you know, I think through life and certainly as I’ve gone along through my through my career path and now more recently in my business, what I found is being surrounded by people who are in leadership positions and also needing to be extroverts.
00;04;59;29 – 00;05;39;18
Radhika Lucas
I found that there is a real, I guess, an expectation as a leader to be an extrovert as well. And then this is when I realized that I’m drawing on my experiences as a child. And I remember remember the child who did speech and drama all those years ago and who was terrified and is now having to take the same role of being and being an introvert in an extroverted world, as a leader, whether it’s a leader leading a team or a leader in your business, you still having to come up with these coping mechanisms, which really led me to, I guess, starting my own business, which is a small business go content halo.
00;05;40;25 – 00;06;06;25
Radhika Lucas
It really is about creating the safe space for people who are wanting to foray into the online marketing world but might just not know about. I suppose that in their head, and I’m really worried about being judged or feeling insecure and just sometimes just not knowing where to stop. And that is exactly where I was about two years ago.
00;06;06;25 – 00;06;34;24
Radhika Lucas
You know, I struggled with all of that despite having all the training from much earlier on. And so I decided, well, actually through my journey, I was going to create a space for people where they could feel a safe space, where they could come in and be among other people who also wanted to walk in that journey, but didn’t then necessarily need to have that pressure of being surrounded in a world that I expected them to be an extrovert.
00;06;34;24 – 00;07;07;27
Radhika Lucas
So that’s that’s that’s kind of how I started content Halo. And what I didn’t realize was along the way and I mean, I’ve certainly been introduced to the Internet marketing world and the online social media space is that I suppose if I was to take myself back 20 years ago when I finished, you know, I finished my university degree, I did, I did a bachelors in advertising and now I’m finding 20 years later that actually those very skills are starting to help me out.
00;07;07;27 – 00;07;35;03
Radhika Lucas
And I never thought that I would actually draw on those. And currently I’m helping most creatives and consultants with the same skills that I learned back in my university days. And obviously things have changed in the last 20 years, but the same principles hold true, and that is really about communicating your brand story and storytelling in a way for us as business owners who are wanting to project our brand out there and who are wanting to tell our story.
00;07;35;26 – 00;08;05;16
Radhika Lucas
It can be really hard, can be a hard road of putting yourself out there because you are again having to be a leader in your business, having to show up as a brand. But in an online world, especially where you do have to be the face of your brand at some point or the other. It’s it’s really about condensing condensing that messaging down in a way, but in a safe space that that enables people to feel confident and build their confidence over time.
00;08;05;17 – 00;08;07;10
Radhika Lucas
So that’s a little bit about me.
00;08;08;03 – 00;08;15;17
David Hall
That is a great story. Thank you. How did you come to learn the word introversion or what it meant and just really embrace it for yourself?
00;08;16;16 – 00;08;45;01
Radhika Lucas
Um, I you know what? It’s funny because I don’t actually think that I heard the word introvert until I was probably in my teens. But I just remember the feeling. I remember how I felt when especially things like and I guess the penny drop moment for me was as an 11 year old or as a ten year old, I was asked to walk up to a shop counter at Halloween and basically say, Trick or treat.
00;08;45;01 – 00;09;08;23
Radhika Lucas
And I really didn’t want to I was terrified to. And I was being pushed into saying that, into saying those words and are really all I want to do is hide and I can still remember it. And I think it was at that point that I realized that, you know, there were other children who were quite happy just to go up to a shop and or a a place and say, trick or treat.
00;09;08;23 – 00;09;27;06
Radhika Lucas
But I really didn’t want to do that because I was too. Yeah, I guess I was feeling a bit too shy and that was one of the penny drop moments for me. I guess I was old enough to understand that that was one of those moments where I felt like I was being pushed into something that I really didn’t want to be doing.
00;09;28;00 – 00;10;01;01
Radhika Lucas
And I felt, I guess, the same feelings as I’ve gone along, even with whether it be my speech and drama or whether it be going up to a group of children and introducing myself, I really didn’t want to be doing that. And and quite often I was labeled a snob or reserved by my own family without actually realizing that I was me, that I just really needed my own time and to come to terms with the fact that I just needed extra time to be able to go out there and be there in the in the public and just rather than going all out and saying, here I am.
00;10;01;16 – 00;10;10;03
David Hall
So how did you embrace that? How did you decide, you know what, this is who I am, their strengths here. There’s some things that I need attitude decided that was okay.
00;10;11;12 – 00;10;34;14
Radhika Lucas
For a long time. Actually, I. I just faked it. Which which kind of sounds but sounds weird, really, because there are many people who just wouldn’t even, you know, wouldn’t even come out. But I think I was I grew up in an environment where I really just had, you know, I had to do a lot of things because I was I was pushed into doing them.
00;10;34;23 – 00;11;02;19
Radhika Lucas
And so I developed these these coping mechanisms, I guess, where I just ended up becoming a really high functioning introvert. If there is such a world where outwardly I would come across as an extrovert, when the whole time I, I really just really didn’t want to be fronting up. And even now, as I’m speaking to you, I’m I’m constantly battling that, you know, which is which is funny because I’ve spoken to you before, but it happens.
00;11;02;19 – 00;11;41;16
Radhika Lucas
It happens every single time, which is just so odd. And so yeah, I guess to your question, the whole work around has been developing frameworks and developing systems for myself where I prepare myself just as I would do before a stage show. Because obviously, as you know, I was in drama and and and I guess in my own quiet way, what I didn’t realize is that I was building up these frameworks that would eventually help serve me in the business that I’ve created, that I’ve created for myself and that and that journey.
00;11;41;16 – 00;11;55;26
Radhika Lucas
I just haven’t I just haven’t realized just how powerful that journey has been. And I’m so thankful for it every single day. So I’m very, very excited to be able to share that with others who might be feeling the same.
00;11;55;26 – 00;12;22;21
David Hall
Yeah, that’s great. And that’s what it is. It’s we have great strengths, but we need to understand how we might need to prepare for things or relax sometimes and give ourselves some space to think and recharge and all that. But those kinds of insights can be life changing and you can be yourself because as you were saying, when you’re trying to be something else, it could be very draining and also not effective.
00;12;22;22 – 00;12;29;25
David Hall
Because I’ve been there, I’ve done that, and I have embraced who I am and it’s so much better.
00;12;31;11 – 00;12;59;26
Radhika Lucas
Yes. No, I think I think coming to that realization, I think especially, you know, I think probably even more so, you know, being a leader when you are when you’re leading teams, I think it’s more important to be an authentic leader because that’s what people are looking for these days, is is making sure that your true north is always grounded and that you can show up as yourself and well, you know, if that means sometimes showing a bit of vulnerability, then so be it.
00;12;59;26 – 00;13;14;14
Radhika Lucas
And sometimes it’s okay not to be, you know, absolutely everything. I’m absolutely extrovert all the time or pretending to be an extrovert all the time anyway, and hide behind that facade. Yeah.
00;13;14;14 – 00;13;39;27
David Hall
Yeah. There’s some definite myths around leadership. People do want your authenticity. You do need to be vulnerable. But you also have some great strengths that you can bring to your leadership. Maybe one introvert is a strategic thinker, or maybe one introvert is really good at developing relationships. There’s so many gifts that you can bring to the leadership you bring yourself, and that’s what people are really looking for.
00;13;40;18 – 00;13;50;14
Radhika Lucas
Yeah, 100%. My and I hope that I can demonstrate that in my own leadership with the people who I work with. So yeah.
00;13;51;20 – 00;13;59;17
David Hall
Okay. So in this journey, have you come to embrace that you have some strength as an introvert. What’s a strength or two that you have?
00;14;00;26 – 00;14;08;28
Radhika Lucas
I think I would say that I meets with any I actually think about this one. Okay.
00;14;08;28 – 00;14;28;25
David Hall
And that’s normal for us. Having time to think is sometimes what we need and you what you just did. That’s what we need to do. Hey, and that and that’s been a key in conversations, you know, because we do need to think and sometimes we just just like you just differ with me. We need to tell people, hey, give me a second or a minute or I’ll call you tomorrow.
00;14;28;26 – 00;14;29;29
David Hall
You can’t tell me that, though.
00;14;30;08 – 00;14;55;23
Radhika Lucas
No, no, absolutely not. Why? What are my strengths? I guess I have really high emotional intelligence as a result of you know, my introversion. I feel as though I can relate to other people really well because I actually think and I don’t know what the stats are, but I actually get the feeling that there are more people in this world who are introverts than next to my team mate.
00;14;55;24 – 00;14;57;17
Radhika Lucas
You may actually know that better than I do.
00;14;58;02 – 00;15;00;19
David Hall
It’s about 5050 now.
00;15;01;02 – 00;15;37;03
Radhika Lucas
That’s half. That’s half the world. That’s a lot of people. Yeah. And so yeah, I guess one of the, one of the biggest strengths is really empathy. And I think if you are building a if you are building a business that is helping other business owners who are walking the same path, I think it’s really important to have that emotional intelligence or empathy for people who might actually be walking in the same path, might might actually have those struggles and not realize which way they need to turn or how they can make that transition.
00;15;37;03 – 00;16;04;24
Radhika Lucas
I think that can be that can feel like a really, really, really scary place. And I think drawing on my strength of, I guess my my time in, I guess in the trenches of doing what I’ve done, which is developing the systems and frameworks to help myself. There is a, there is a pathway and it’s not a you know, it’s not necessarily a fast pathway, but there is a pathway out.
00;16;04;24 – 00;16;25;28
Radhika Lucas
And I think so long as people are ready to put in the work, I think, you know, I think there is definitely value to be had in developing yourself into that journey towards embracing yourself and your introversion and showing up regardless rather than hiding.
00;16;27;04 – 00;16;48;00
David Hall
All right. Very good. And we definitely talk about strengths on the show. We talk about needs. You know, maybe you need some time to think like like you said just now, maybe you need some time to prepare. We do some myth busting. You’ve actually brought up one. You know, sometimes people do think that introverts are snobs, and normally that’s probably not true.
00;16;48;07 – 00;17;04;00
David Hall
It’s just we might be in our heads, you know, and we might not notice something. And it’s definitely not that we’re arrogant or snobs. And so often that could be a misconception. I know I’ve been accused of that before and it’s like, no, nothing is further from the truth there.
00;17;04;20 – 00;17;26;01
Radhika Lucas
Yeah, well, interesting, because I’d never heard anyone else having that experience. I was, you know, up until now, as you just as you mentioned, that I didn’t even realize that there might be others who have thought, you know, they have been labeled as a snob. And actually, that’s interesting. The whole thing of labels where you can get quite stuck in your label.
00;17;26;01 – 00;17;32;11
Radhika Lucas
Right. And because that’s what you’ve identified with. So so you bring up you bring up a really good point there.
00;17;33;05 – 00;17;39;06
David Hall
Yeah. And that’s a big part of this show business. Is there any other introvert myths you want to bust?
00;17;39;06 – 00;17;44;13
Radhika Lucas
I think the big one is really the actually, I was going to talk more about the labels now. How do I go about this?
00;17;44;13 – 00;17;46;16
David Hall
David okay.
00;17;47;11 – 00;18;11;11
Radhika Lucas
What label the label of being, you know, being called a snob or really or anything really. I think people come up with the labels for themselves, you know, whatever that might be. It doesn’t necessarily have to be a snob. It doesn’t have to be, you know, people can just say to themselves, Oh, I’m not such and such. And they’ve actually developed an identity for themselves even without realizing it.
00;18;12;11 – 00;18;47;02
Radhika Lucas
And then, you know, how do you get to get around that identity and how do you then develop new habits around that identity? You know, all busting past that identity. And I think it’s just I think if one can acknowledge that what you are what labels have you given yourself and how is that getting in the way of you showing up in your business, you know, as a leader or, you know, really just anything that you want to be able to achieve, you know, how do you get past that, that label for yourself?
00;18;47;02 – 00;19;05;06
Radhika Lucas
And I think the first part to that is actually acknowledging. And then once you become once you acknowledge it and you’re aware of it, then you know that you can work around it. And I think the other the other thing the I guess the other myth is to probably mention that it’s not a condition that needs to be cured.
00;19;06;00 – 00;19;45;28
Radhika Lucas
So this is not a transition from being an introvert to an extrovert. And I think that’s the other that’s the other myth that I probably want to talk about is, you know, the world of social media does demand of us to show up in a way that we just wouldn’t do as introverts. I mean, I know that every part of me, even now, every single time I’m live or I’m doing a video actually quenches, you know, when I look at myself, but it’s actually coming to the realization that there is nothing there is really nothing that I need to fix and that, you know, I can still be me and I can still be an
00;19;45;28 – 00;20;11;08
Radhika Lucas
introvert. But as long as I as as long as I lean on my frameworks that I can actually work with it to and work around it rather than trying to cure it, which is what I used to be, you know, used to want to do it rather than the place where I’m at now. So that’s probably the other the other myth, as well as just accepting who you are and wanting to fix it.
00;20;11;08 – 00;20;35;11
David Hall
Yeah, well said. It’s not something to be fixed. In fact, that’s something I say just about the beginning of every podcast and you know, there are things that we can overcome. Like I truly believe if somebody’s shy introverts or extroverts can be shy, it’s not limited to introverts. But if you understand yourself and your introversion, that could be a lot of the battle in overcoming shyness, treating anxiety.
00;20;35;23 – 00;20;59;01
David Hall
You know, those things can be overcome or treated, but introversion is just a beautiful part of our personalities that we need to understand and embrace and accept. Labels aren’t meant to box us in discovering that you’re introvert. Is it meant to say that you can’t do this or you can’t do that? But you know, we’re fellow introverts. We can learn a lot from each other, you know, as we get to know each other better.
00;20;59;01 – 00;21;18;16
David Hall
I bet that we’re not exactly the same. We probably have a lot of differences, but we can learn from what’s common. But at the same time, it really sets us free to know who we are and really excel when we know who we are and not be boxed in by a label. Yeah, so, so often people are like, David.
00;21;18;16 – 00;21;35;21
David Hall
I don’t know. I might be an introvert, I might be extrovert, or somewhere in the middle. I’m like, Okay, well, let’s not worry about the word introvert, extrovert or middle. Let’s talk about, okay, who are you? What are your strengths, what are your needs? Let’s just talk about that and maybe not even use those words to see where we can go with that.
00;21;36;00 – 00;22;14;19
Radhika Lucas
Yeah, exactly. I think freeing yourself of that can be really liberating because and I think, you know, even even a conversation about introversion can I mean, obviously people who are listening will be identifying as introverts. But I think just also acknowledging that there can be periods in your life or even really weeks, you know, in your life when you can transition from being, you know, your your base could be and it could be introvert, but actually that you’re not confined to a state of being or a stillness, you know, that’s defined by what label you’ve given yourself.
00;22;14;19 – 00;22;39;24
Radhika Lucas
And I think that’s really important to acknowledge as well as that you can have those peaks and troughs as you come in. And I think just being just being aware of it is, is enough. But I think aware of it in a way that doesn’t stop you from then taking those steps towards whatever it is that you want to achieve, whether it is you want to achieve more visibility in your brand and your business, or whether you want to, you know, achieve perhaps speaking in public.
00;22;39;24 – 00;22;49;15
Radhika Lucas
For example, as an introvert, I think it’s really just acknowledging that that baseline doesn’t have to be still and that that baseline can change and the benchmarks can move as time goes by.
00;22;50;14 – 00;23;13;17
David Hall
Yeah. And I also would say that as you get to know yourself, it’s not that we can’t do things, it’s that how is going to be different. So I love doing this, I love podcasting, I love public speaking. But if I compare myself to extroverted colleagues, we’re going to prepare for it much differently. Like I provided you some questions, you gave me some feedback.
00;23;13;22 – 00;23;35;02
David Hall
So we prepared, right, with an extrovert, they may not need those questions in advance, you know, so you learn what works for you and you can do whatever you want. But the how is going to look different and that’s what we’re going to get into a little bit with your work and marketing and social media. So yeah, and that’s that’s the other big piece of this show is strengths, needs, myth busting.
00;23;35;14 – 00;23;43;13
David Hall
And also some strategies for success. So yeah, you have a course coming up and it’s called cringe too confident.
00;23;44;12 – 00;23;45;24
Radhika Lucas
I do lots about that.
00;23;45;24 – 00;23;48;00
David Hall
How you come up with that name. What does that mean?
00;23;48;21 – 00;24;12;17
Radhika Lucas
Oh, I know that that that name has a special meaning and it’s very close to my heart. It I’ve actually said a couple of years ago, so I had just started Content Halo and I knew what kind of direction I wanted to go in. But I also knew that I was struggling with really getting confident on camera. I was absolutely terrified.
00;24;13;21 – 00;24;47;18
Radhika Lucas
I was scared of being judged. I was insecure. I didn’t feel as though my messaging was landing. I hated actually looking at myself and my voice and and so many other things. And I was scared of what people would think of me. But again, my my younger self who had done the speech and drama came back out and I decided that I was simply going to practice and that I was going to focus on my, you know, just by myself.
00;24;48;17 – 00;25;17;00
Radhika Lucas
But the the issue was that it took me nearly 18 months. So it was a really long, slow process of me just getting in front of the camera, you know, speaking to myself over and over and over again. I think I’ve lost count of how many videos I actually didn’t release. And really that was a way for me to prime my mind into believing that I could transition and make that transition for myself.
00;25;18;01 – 00;25;42;21
Radhika Lucas
But in doing that, I guess my boys who are now teenagers, they were witnessing this whole transformation over the last over 18 months. And I remember one time when I was I recorded something and then I showed one of my kids my videos with a with wood expecting to be patted on the back. And instead I go to that it’s like cringe.
00;25;42;21 – 00;25;46;13
Radhika Lucas
And I said, so they said.
00;25;47;06 – 00;25;47;27
David Hall
Yeah, that’s great.
00;25;49;00 – 00;26;14;01
Radhika Lucas
And let’s just say it was, oh my God, almost to the surface, because that’s exactly what I was thinking others were going to think of me is that oh my gosh, I’m so cringe. And then I decided, well, you know what, I’m going to embrace it. I’m going to embrace my cringe and I’m going to embrace my friends with a view to building confidence and showing up anyway.
00;26;14;10 – 00;26;38;06
Radhika Lucas
Because I guess I’d walk the path of 18 months. I’d walk the path of, you know, leaning on on the times when I had done my speech and drama. I got all those skills, I guess, to the one. I guess it all came to a head and it was really just about me putting those frameworks in place, which of course I wanted to make available for everybody else.
00;26;38;07 – 00;27;13;21
Radhika Lucas
And, and in the hope that it will help someone else. Fast-Track that process towards building confidence without having to necessarily wait 18 months like I did. And so so I have come up with a really handy guide that people can then use and to fast track their progress and look, they can they can get it at confident dot content halo dot com and it really is a really quick nifty guide and you build your confidence in five days just on your own.
00;27;13;21 – 00;27;35;25
Radhika Lucas
So there’s no social media involved and you can just go on and follow the guidelines and do it and it literally 5 minutes a day for five days. And then you compare your first take, the office take, and then see how it goes. And the details are in the guide. But yeah, so, so that was my, that was my journey towards my, towards the confidence.
00;27;35;25 – 00;27;44;27
Radhika Lucas
And I think that that particular course was going to be really, really close to my heart because of that reason. So it was a momentous day. It was a momentous occasion.
00;27;45;29 – 00;27;51;08
David Hall
Yeah. So what you just were describing, that’s actually a free offer you have on your website, right?
00;27;51;12 – 00;28;13;15
Radhika Lucas
Yes, it is. Yeah. So it’s just a free that. Yeah. That people can go and download and you know, work with work with it in their own time really. Because there’s nothing worse than putting yourself out there straight away when especially if you’re not quite ready to. And as we realize that, we recognize that. So there it is.
00;28;13;15 – 00;28;16;11
Radhika Lucas
It’s an introverted, friendly, friendly guide.
00;28;17;19 – 00;28;28;13
David Hall
So I have a couple of questions. Why is it important that we are on camera and what’s holding us back, especially as introverts?
00;28;28;13 – 00;29;04;21
Radhika Lucas
I think, you know, I mean, look where we are at now in this day and age, and especially with online businesses and especially for people wanting to build courses and and consultants who are wanting it, wanted to get more visibility. I think it’s really, really important that people actually get to know who you are as a person. And I think, you know, I always put it akin to, let’s say, you know, I was wanted let’s just say I had a shop, corner shop and I had a whole bunch of foot traffic because I was in a corner shop and I was a busy, busy street corner.
00;29;04;21 – 00;29;25;14
Radhika Lucas
I was getting to see people all the time. Well, if you think that same shop and you put in a quiet suburban street or there isn’t going to be very many people walking past your shop. And so this poor shop owner now has to go to the main street and, you know, stand there with a billboard or something or wearing a chicken suit to attract attention.
00;29;25;14 – 00;29;47;23
Radhika Lucas
Right. But we’re not in that era anymore. I mean, we all have businesses and we all wanted to be, I guess, more visible so that we can speak to more people. And I guess the only way people can have that connection with you and you can build a rapport is if you make yourself available in a space where people are already hanging out.
00;29;48;14 – 00;30;24;20
Radhika Lucas
And I think I think that that is the biggest mind shift. I think people look at social media as being just a gimmick. It’s it’s anything but. I think it’s a it’s a fantastic way to build a relationship with people, for people to actually get to understand, you know, what value you bring to the table. I think it’s a really great way of of really just being able to help others as well, because there are so many skills that we as individuals have and we’re never going to be able to have enough one on one conversations.
00;30;24;20 – 00;30;47;23
Radhika Lucas
I mean, I’m never going to be have enough time in the day to actually have these conversations like I’m having with you right now in a 1 to 1 format. And so it really is about enabling not only others to seek from you, but also enabling yourself to then be able to have visibility, be your self as well as your business in a social media setting.
00;30;47;23 – 00;31;10;19
Radhika Lucas
And I think as introverts, this can be challenging because you are suddenly opening yourself up to all of those all of those feelings, all of those, I guess, self labels, all of the things that we’ve talked about so far and then have that as a barrier and get in the way. And I think, you know, it really is.
00;31;11;17 – 00;31;36;21
Radhika Lucas
I guess my mission to try and bring as many introverted course creative consultants on board to help them in their journey because it can be a pretty lonely road doing it alone for 18 months. And that’s not to mention the fact that I’ve actually had plenty of practice in the lead up to the last 18 months, purely on account of my own life’s journey.
00;31;36;21 – 00;31;55;00
Radhika Lucas
So, you know, I think yeah, I think that’s kind of where I am. That’s kind of where social media comes in. That’s where it’s immensely helpful. And and I think is why more people need to embrace it, really, and do more towards that part of getting more visible.
00;31;56;00 – 00;32;02;24
David Hall
Yeah, absolutely. So you also help introverted consultants and course creators take their businesses online. How do you do that?
00;32;04;09 – 00;32;35;14
Radhika Lucas
Yeah. So and I’ll give you an example of one of my clients who I work with and you seeds. A farmer has been a fourth generation farmer and large production growing farm and look he you know, he’s worked all his life building up this farm. Obviously, it’s an intergenerational farm and you just have to to a point in his life where he said, well, you know, I’ve got all of this knowledge, I’ve got all of these skills.
00;32;35;26 – 00;33;24;16
Radhika Lucas
How do I share them with others? And I’m how do I do that in a way that many people can benefit from it? And I said, Well, actually, let’s unpack this a bit. And Steve’s Steve’s a farmer. He’s not a marketer, but he has a wealth of knowledge. You only have to get talking to him to actually realize just how knowledgeable he actually is and the lessons that he can impart, especially in a, in a time and era where we’re moving into self-sustainable and, and I guess organic vegetable gardening, gardening and a healthier lifestyle and people wanting to really grow their produce just because of the fun of it and seeing things grow, but also
00;33;24;16 – 00;33;57;26
Radhika Lucas
because it’s almost become a necessity. I mean, apparently by 2030, 90% of the topsoil in the United States might be depleted. So and so, you know, it’s, it’s a really good way of actually learning from soil experts like Steve about about his journey and the way in which I helped Steve was, was really just creating a really solid pathway towards unpacking the messaging that was in his mind.
00;33;58;06 – 00;34;29;02
Radhika Lucas
And then packaging it up so that, you know, the layperson can understand it. So it’s about taking away drug and it’s about taking away a lot of the things that we can be blinded as people and experts in our own field without realizing that actually that’s too much information. And so it’s compartmentalizing it and packaging it up in a way that’s bite and that’s easily digestible and that it’s accessible more than more importantly than anything else, and that it’s accessible to many.
00;34;29;02 – 00;34;49;24
Radhika Lucas
And so in this way, we’ve been able to step Steve through, you know, nearly it’s taken about three or four months. We started creating a series of videos initially and I, I helped him with all his scripts, unpacking all this messaging and then putting them into a really nifty framework without him even having to speak to anyone one on one.
00;34;49;24 – 00;35;17;21
Radhika Lucas
Because Steve actually is an introvert himself. And so part of that was I was doing a lot of research of many, many hours actually researching his his audience online without having to get on the phone and talk to people. Because obviously, I think Steve just needed some time to actually think about how he was going to do everything before he decided to go and do it.
00;35;17;29 – 00;35;45;06
Radhika Lucas
And so this kind of framework helped as well. And actually, I’ve come up with another guide, another handy guide for intimate friendly messaging guide if anyone wants one at framework content halo dot com. And so this is, it’s an introvert friendly guide of actually getting getting messaging that your market uses rather than relying solely on your mind or having to get in front of people and talk to people.
00;35;45;06 – 00;36;03;07
Radhika Lucas
I mean, yes, there will always there will come a time when you do. But I think it’s really about acknowledging that also, as introverts need more to bring all the moving pieces together, all the moving parts together, and actually just get really clear about what it is that we’re wanting to say before we’re ready to say it. And so, so that’s another handy guide.
00;36;03;07 – 00;36;27;09
Radhika Lucas
But look, I mean, we’re now at a point where, you know, it’s just been five months and Steve has actually put his workshop together and got civil registrations about, you know, nearly 50 registrations to his workshop, which is happening on the on the sixth December. So at the I guess it’s been a bit of been a bit of a journey.
00;36;27;09 – 00;36;42;08
Radhika Lucas
But by unpacking his messaging and really getting clear on how, you know, having bite sized pieces of information in a video format, we’ve managed to get online. So that’s one big exciting, very cool.
00;36;42;10 – 00;37;03;22
David Hall
And you know, you brought up another strength that we have. So, yes, it may take us time to prepare and get our thoughts together, get our social media together. But guess what? It’s going to be well thought through. So it’s going to be solid because we take the time to prepare. Is there any other tips for social media in general when it comes to introverts?
00;37;05;05 – 00;37;39;16
Radhika Lucas
I think, you know, it’s it’s more about the preparation around social media. I think the biggest tip that I could probably give anyone and I suppose know, intimate. Let me just think about this, because this one’s actually a curly one. I hadn’t thought about this one. I think the biggest thing for introverts that I would say is actually getting really clear on your messaging, because as extroverts and certainly I’ve had to have had a chance to witness many things, just roll off your tongue.
00;37;39;25 – 00;38;10;28
Radhika Lucas
Right. But I think just acknowledging that sometimes it just takes a little bit longer to develop it, to develop your messaging framework, which can be absolutely crucial and make a difference between really nailing your messaging versus not. And and I think if people can nail their messaging, that’s half the battle one. And that’s what the guide that I’ve developed actually helps people do is really get clear on their messaging.
00;38;10;28 – 00;38;24;00
Radhika Lucas
And by going through it quite systematically and in a step by step way and so that is that’s probably one tip that I would give most introverts is, is really getting clear on their messaging.
00;38;24;27 – 00;38;36;21
David Hall
Yeah, that’s great advice. And again, giving ourselves time, sometimes giving ourselves the quiet, that’s where we can really nail that messaging as you’re talking about. It might take a little longer, but it’s going to be good.
00;38;36;27 – 00;38;38;08
Radhika Lucas
Yeah, absolutely.
00;38;39;16 – 00;38;44;02
David Hall
We’ve had a great conversation today. Radhika, is there anything else that you want to talk about that we haven’t?
00;38;45;03 – 00;38;48;08
Radhika Lucas
And so can I mention the course or.
00;38;48;11 – 00;38;54;18
David Hall
Absolutely, yeah. So you mentioned what’s on your website already. Your course is coming out. Yeah. Tell us a little more about it.
00;38;55;07 – 00;39;25;19
Radhika Lucas
Yeah. So my courses coming out on the 3rd of January 20, 23, my first intake is full of people who are actually wanting to start their journey towards gaining visibility and really in a safe space and in a way that actually is quite systematic and walks people through step by step on how to build that visibility online whilst alongside building your messaging.
00;39;25;19 – 00;39;39;07
Radhika Lucas
And so look, I’m very excited for my very first intake and if anyone’s interested in having a look, maybe they can just go on like your show notes or something like that and click on that.
00;39;40;04 – 00;39;59;05
David Hall
We will definitely put all the information in the show notes. How to find your already mentioned, your website content Halo ABC.com and we’ll put on how to get to your course. Very excited for you. Again, this is something that many introverts need, so thanks again for being on the podcast. This has been great.
00;40;00;02 – 00;40;02;17
Radhika Lucas
Thank you for having me. It’s been an absolute pleasure.
00;40;03;28 – 00;40;25;07
David Hall
Thank you so much for joining me. I look forward to further connecting with you. Reach out to David at Queens Junction or check out the quiet and strong dot com website, which includes blog posts, links to social media and other items, semi topics or guests you would like to see on the show. If you’re interested in getting to know yourself better now.
00;40;25;07 – 00;40;58;26
David Hall
A Free Type Finder personality assessment on the quiet and strong website. This free assessment will give you a brief report, including the four-letter Myers-Briggs code. All add a link to the show notes. There are so many great things about being an introvert, so we need those to be understood. Get to know your introverted strengths and needs and be strong.
David Hall, M.Ed. is a speaker, author, and host of the Quiet and Strong Podcast, where he interviews thought leaders, creatives, and professionals who help introverts thrive. With over 25 years in higher education, David has led workshops, trainings, and presentations on productivity, personality, and introversion. His mission is to help introverts honor their needs, understand their strengths, and succeed on their own terms. He is the author of Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts and a passionate advocate for creating work environments where introverts can do their best work.
