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Are you an introvert struggling to make your mark on LinkedIn or Instagram? 

Join David and his guest Anita Popat as they discuss strategies for navigating the world of social media as an introvert. Learn how to build confidence in yourself, create content that speaks to your strengths, and use the power of networking to reach new audiences. 

Get the tips and tricks you need to become a successful online presence without sacrificing who you are. Don’t miss out on this episode – Listen Now!

– – – 

Anita Popat has a deep understanding of brand awareness and lead generation from her years in sales and marketing. She is also a passionate advocate for introverted business owners, helping them create Instagram and LinkedIn strategies that maximize their impact without draining their energy.  

She knows how to create content that oozes personality and converts clients. With her help, introverted business owners can develop their profiles more strategically, intentionally and with purpose.  She provides guidance in developing their profiles strategically and intentionally, so they can maximize their success and minimize their time and energy expenditure. Anita believes in the power of embracing introversion and leveraging it to create meaningful connections with followers and clients.

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Contact Anta:

Website:  AnitaPopat.com
Social Media:  Intagram | LinkedIn | Snapshot Bio

– – –


Contact the host of the Quiet and Strong Podcast: 

David Hall

Author, Speaker, Educator, Podcaster

quietandstrong.com

Gobio.link/quietandstrong

david [at] quietandstrong.com

 Take the FREE Personality Assessment:

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Follow David on your favorite social platform:

Twitter | Facebook | Instagram | LinkedIn

 Get David’s book:
Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts

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Podcast Transcript

0;00;00;15 – 00;00;22;27
Anita Popat
How do introverts gain confidence? I would just say just by doing the thing. I know it’s hard, but once you put your strong why and just have a go and do the thing and it normally works out better than you expected.

00;00;24;10 – 00;00;45;22
David Hall
Hello and welcome to Episode 111 of the Quiet and Strong Podcast, especially for introverts. I’m your host, David Hall and the creator of Quiet and Strong. It’s a weekly podcast dedicated to understanding the strengths and needs of introverts. Introversion is not something to fix, but to be embraced. Normally, where each episode on a Monday. Be sure to subscribe on your favorite platform.

00;00;46;08 – 00;01;10;10
David Hall
Leave me a review. That would mean a lot to me. Tell a friend about the podcast. Help get the word out there that introvertion is a beautiful thing. Anita Popat has a deep understanding of brand awareness and lead generation from her years in sales and marketing. She’s also a passionate advocate for introverted business owners, helping them create Instagram and LinkedIn strategies that maximize their impact without draining their energy.

00;01;10;24 – 00;01;35;20
David Hall
She knows how to craft content that oozes personality and converts clients. With her help, introverted business owners can develop their profiles more strategically, intentionally with purpose, so they can maximize their success and minimize their time and energy expenditure. Anita believes in the power of embracing introversion and leveraging it to create meaningful connections with followers and clients. All right.

00;01;35;27 – 00;01;40;08
David Hall
I’m excited to welcome my guest, Anita. Anita, welcome to the Quiet and Strong podcast.

00;01;41;04 – 00;01;42;22
Anita Popat
Hi. It’s great to be here.

00;01;43;08 – 00;01;58;20
David Hall
And we’re going to get into the great work you do around marketing, especially for introverts. But before that, we always like to start you to tell us about yourself. Tell us about your journey to the work that you do and discovering that you are an introvert and how you embraced it.

00;01;58;22 – 00;02;24;02
Anita Popat
Yeah, sure. So I’m Anita and I’m a Instagram and LinkedIn strategist for mainly service based business owners, so I help people show up as their true selves on Instagram and LinkedIn by helping them create a strategy that feels really, really. Then to them, they can portray the true personalities and do their content and attract the kind of clients that they really want to work with.

00;02;24;25 – 00;02;59;20
Anita Popat
Then only introverts. And I’ve noticed that since I embraced my introversion, and I think a year ago now I kind of really got into sort of researching what introversion is and sort of figuring out. And I kind of figured out that actually I’m actually attracting clients who’ve got these traits as well. So I started to use that in my marketing, and I’m still attracting people who are in the introvert world and, and it’s really it’s really been a journey because when I when I was sort of younger, I always thought there was something wrong with me.

00;02;59;27 – 00;03;26;05
Anita Popat
And because I was so quiet as a child, I never used to put my hands up in the classroom. And later on in the corporate life, when I was in meetings, I also did myself quit e extroverted salespeople. So it was quite hard for me to get my point across and that in meetings and things, because I didn’t want to disturb people and then when I was out of the meeting, obviously I had things to say because I thought about it and I was in a smaller group or I’d be chatting 1 to 1.

00;03;26;05 – 00;03;43;07
Anita Popat
So and I kind of grew up thinking, I’m just I’m just quiet and that’s, that’s just who I am. And, and when I used to go to social events and stuff, it’s like, I love going, but I just used to feel really tired after what all my friends, it just used to be like, okay, let’s go to the next thing the next day.

00;03;43;07 – 00;04;04;07
Anita Popat
And I saw that, Oh, I don’t want to do it, so I will just chill out. And I said, so since I started reading into introversion stuff and then I’ve watched them Susan Cain’s TED talk and then read the book to like your podcast and books and things. And I thought, Oh, actually, like, it’s not just me, this, there’s nothing wrong with me.

00;04;04;07 – 00;04;29;25
Anita Popat
This is actually a thing. And it’s okay to be how I am and they almost gave me like a permission slip to be that. Okay, it’s fine. Like, there’s nothing wrong with me. I can be who I am. And especially on social media, where everyone’s portraying an extrovert invasion of themselves, I kind of thought, okay, well, it’s okay to be who I am and portray myself as who I am and the people who resonate with the message will come.

00;04;30;18 – 00;04;34;00
Anita Popat
So that’s where I am now again. Well.

00;04;35;25 – 00;04;53;07
David Hall
Yeah. And you’re a good company. So many guests have come on and said something like that. I felt like something was wrong with me and I’m included in that. I thought, Why can’t I be more like this person or that person? And you know, we were talking a little bit before we started and this is new for you.

00;04;53;20 – 00;05;00;06
David Hall
You know, you’ve been doing marketing a long time, but you just really came to understand your introversion very recently.

00;05;01;20 – 00;05;27;22
Anita Popat
Yeah. So literally like last July when we were also in the UK, any of lockdown and thinking about how I was feeling and what my marketing in general and the kind of people I was working with a lot still had time to read and stuff and that’s when I really got into the whole introversion side. And then it was nice to see there’s actually a whole community of people who are really championing each of us and it’s really good because you like as an introvert.

00;05;27;22 – 00;05;57;19
Anita Popat
Yeah. Oh, okay. I found my people. There’s, you know, there’s more people like me and and it’s just nice to see people championing introverts and making them not feel like there’s something wrong. Like, it’s okay. We’re not quiet people. We’re not antisocial. We don’t, you know, we do. We do like networking, we do like people. And it’s just nice to be connected with loads of different people who are so in introversion, but they’re going about it in different ways.

00;05;59;04 – 00;06;17;20
David Hall
Yeah, and that’s the thing. It’s like we can do networking, but it’s just a different approach for us and we just need to understand that. You mentioned that you watched Susan Cain’s TED talk and you read her book, and so many also guests have said that there are some other good books out there, too. I definitely highly, highly recommend Susan Cain’s book.

00;06;17;20 – 00;06;20;23
David Hall
And Ted Talk. What is the message that you got from reading that book?

00;06;21;14 – 00;06;56;00
Anita Popat
Just the fact that the interaction is a thing and it’s okay and that it’s all about energy management. So I guess before even I maybe so introvert, so quiet and and not anti social, but don’t like people think because that’s the label people normally give right if you don’t really truly understand it but then she may she maybe think that it’s an energy management thing and which also made me realize actually this is why I’m always so drained after I go to like networking events, or if I’ve got a day on Zoom all day, that is okay.

00;06;56;00 – 00;07;02;10
Anita Popat
She basically just made me feel like it’s okay to be who you are. That’s. That’s essentially what I got out of it.

00;07;03;06 – 00;07;27;05
David Hall
Yeah, it is absolutely Okay, there is nothing wrong with you, but you need to understand what you need. And for example, I am loving this conversation we’re having. You know, I’ve been looking forward to talking with you. I did prepare. I sent you some questions that we could look at and think about before the podcast. I definitely like to have a little time to get in the right frame of mind and afterword, even though I’m going to really enjoy talking with you,

00;07;27;12 – 00;07;31;05
David Hall
I’m going to take a break.

00;07;31;05 – 00;07;49;13
Anita Popat
Well, that’s how we manage your energy, right? So speaking to you earlier, I think I have so I do the majority of our work on Zoom or if I’m out networking, obviously, I’m doing a lot of peopling. So I have set days and I watch all of my people activities, if you like, and all together. And then I have another day to sort of recharge.

00;07;49;13 – 00;08;12;02
Anita Popat
So that’s just me doing my background admin work like writing, go and blogging or whatever just so I can, which I’ve only learned to do recently because before that I would just do meeting the zoom calls, like whenever, whenever they would fit into the diary. You don’t realize how much energy that takes because you essentially not performing, but you want to give your best.

00;08;12;02 – 00;08;37;07
Anita Popat
So you’re using up a lot of energy, especially on Zoom, where you’re not with people in real life. You’ve got to make sure you keep people engaged and motivated, especially when you’re training. So it takes up a lot of energy for my from my side anyway and always that you’re performing so then I need to every session I’ll make sure I’ve put enough time afterwards to just go for a walk or get away from the desk or do something just to recharge myself.

00;08;37;07 – 00;08;39;11
Anita Popat
So I’m ready for the next thing.

00;08;41;13 – 00;09;00;04
David Hall
Yeah. And that is awesome. When you where you work for yourself and you can set up different days like that, there’s people that are working for themselves and you just have to see where you can manage your calendar and build in those recharge times. And maybe it’s not that you’re taking a break, but it’s just you’re doing a different kind of work or something.

00;09;00;04 – 00;09;11;29
David Hall
There’s there’s lots of ways you have to look at your calendar and figure out how you can get that recharge time. But that’s that’s amazing. If you can build in a, what did you call it, an admin day.

00;09;12;27 – 00;09;33;01
Anita Popat
Yeah. So I’ll let you decide that. Right? I really like writing and so I might spend those days doing that writing batch, creating emails or writing blog posts or things like that. So that’s another thing I do to manage manages a batch of batch create. So if I’m feeling so on social media, for example, like videos take up a lot of energy.

00;09;33;14 – 00;09;59;07
Anita Popat
And if I’m feeling particularly energetic or if I’m in the zone, instead of creating one video or one post, I’ll just create a series or a load while I’m well, I’ve got that high energy, so then I can use that content. And so like going on to whatever I want to weather rather than just doing one blog post or one one thing I’m just much creating so that I can, I don’t have to create content for a certain period of time.

00;10;00;02 – 00;10;14;26
David Hall
Yeah, that’s great. But again, no matter what someone’s situation is, you just got to figure out, okay, what do I need? What energizes me, what drains me? How can I fit all of that in different ways?

00;10;14;26 – 00;10;36;26
Anita Popat
This is I think it’s a thing I’d like to know that the thing is draining you because I think is easy to just carry on in your working day and think, Oh yeah, I could do all of this stuff. Sometimes you could be like, Oh, I’ve only done these two calls and I’m knackered. But you don’t realize that in those two calls you’re you’re using so much of your energy, it’s okay.

00;10;36;26 – 00;10;53;23
Anita Popat
But I think sometimes you just need to give your permission to have that rest and know that, okay, I’m an introvert, so I work differently. I need to read. So it’s not a I think I’m using the rest period so I can recharge and do that a lot later on.

00;10;53;23 – 00;11;11;21
David Hall
Yeah. Yeah, exactly. And the work that I mainly do, I have a lot of meetings, but it’s different every day. But I do try to look at my calendar and figure out, okay, when can I have some time to myself? You know, it again. It might not be a break, it might be I’m doing work, but it’s a different kind of work.

00;11;11;21 – 00;11;29;03
David Hall
Maybe I’m working on something on a project or something, you know, after this Zoom meeting that might be draining to me, that kind of thing. So you just get to kind of figure out, you know, where can I put in my recharge time? And what what is draining, you know, is and again, draining things you might really enjoy.

00;11;29;03 – 00;11;44;20
David Hall
So it’s not always something that’s draining. It might not be something you don’t enjoy. So that’s kind of a misconception. Sometimes you might really you know, you said you had a session earlier today and afterwards just needed a break and it was something you enjoyed. But you just needed to recharge after.

00;11;45;25 – 00;12;14;29
Anita Popat
Yeah, I agree. So yeah. So I had my content collaboration session, which is basically content co-working and that obviously I’m holding a space for fellow introverts. So, so I need to show up as the authority show I’m talking about and but also facilitate conversation and give people ideas and things. So and that was 2 hours. So although it’s on Zoom and everyone’s got sort of co-working and it still being being visible and I’m making sure that I’m holding the energy.

00;12;14;29 – 00;12;29;21
Anita Popat
So it does take a bit of time. So then I make sure I don’t I’ve got this with you as well. So I made sure I left it up time afterwards for me to sort of come away from my desk and go out for a walk or get some fresh air or something so I can be recharged and ready for the next thing.

00;12;29;21 – 00;12;32;23
Anita Popat
Which is which was this. 

00;12;33;02 – 00;12;45;02
David Hall
Very good. And, you know, we’re talking about some things that you’ve figured out that you needed. It sounds like you probably didn’t always know that, you know, and and I was there to what are some things you figured out were strengths as an introvert that you had.

00;12;46;26 – 00;13;13;25 
Anita Popat
So I think I’m naturally a lot at this an introvert. I think I’m a very good listener and I’m quite empathetic as well. So which I think helps when I’m doing, especially when you’re doing like 1 to 1 social just so people. So when I’m out networking, I can’t do the small talk thing. So I tend to gravitate more towards the people who sort of like to have the more meaningful and deeper conversation.

00;13;13;25 – 00;13;37;07
Anita Popat
So pretty much straight don’t my Facebook because I have that kind of personality, but I find it quite easy to build rapport quite quickly. And then I think when I’m networking, rather than do all the talking, I’ll ask, I’ll ask questions too. Then they do all the talking and then I’ll just listen. And I think as an introvert, that’s a tip I would give that if you’re networking, don’t feel comfortable talking to people, just ask a question.

00;13;37;21 – 00;14;03;10
Anita Popat
People will more often than not, happily just talk at you, and then you can just sort of listen and just sort of nods and click into the conversation that way. But then when you do talk and I think they’ll find it, they’ll find it more engaging because you’re I tend to I tend to just have conversations that I like arent’ to do with the weather or work or think it might be like life stuff.

00;14;05;18 – 00;14;27;27
David Hall
Yeah, yeah. So that’s pretty common that we, we don’t like the small talk so much. And it sounds like you found some good strategies to get right because we do like conversations. It’s just we like the deeper conversations, things that we’re really interested in, things that we’re really passionate about. And how do you how do you get framing your question so that you get right to those things?

00;14;28;10 – 00;14;30;15
David Hall
Do you think about them ahead of time or how do you do that?

00;14;31;21 – 00;14;50;28
Anita Popat
No. So I don’t know if I’m like an unusual, but I, I hardly ever plan stuff. I’m a like I have some notes or whatever, but I’m very much ad hoc like so I mean, the deep give me the stress in the last minute and then stock orders come out. And so I just obviously read the room and see who I naturally gravitate towards.

00;14;51;20 – 00;15;09;28
Anita Popat
And then it might just be like more often than not people. But I’ve seen a post that you did on this or this or whatever, but now obviously because I’m in the internet space, people are very interested in that subject. So I might ask them what they think introversion is or you know, what kind of personality type they think they’ve got and things like that.

00;15;09;28 – 00;15;22;17
Anita Popat
So they just got to start a conversation on because you’re talking about them and the focus is on them and not you. People like to talk about themselves and so they tend to just open up and then it just, it just leads to like, nice conversation.

00;15;23;22 – 00;15;54;29
David Hall
Yeah. Yeah. So introverts can be great listeners. I was I always say, though, it’s if they’re truly active listening and it’s not just because someone’s talking, an introvert may not be listening if someone’s just talking nonstop. So we can be good listeners. But and then you also mentioned we can be really good observers. So like the way you said that you read the room, that’s that’s can be an introvert strength of looking for, you know, who’s this person that I want to speak with, that

00;15;55;05 – 00;15;57;15
David Hall
You know, we’re going to have a good conversation, that kind of thing.

00;15;59;02 – 00;16;20;28
Anita Popat
Yeah. Especially when you go out face to face. Networking event is easy to see. You can tell, but when the person who just talks about themselves and they don’t let anyone get a word in edgewise, it makes you see of people who are genuinely sort of embracing conversation and like being the two and very nicely. So I think gravitate towards the ones who aren’t going to be talking about themselves and the ones who like to actually have a conversation.

00;16;21;27 – 00;16;46;20
Anita Popat
But then again, it’s all down to, I think, the kind of networking event you attend as well. So I, I prefer the more free flowing and not the ones where you have to stand up and sort of talk to the room and do a pitch. I like them all. Just go in and sort of mingle and let the more relaxed ones because I feel like, I don’t know, I feel like I’m on show.

00;16;46;20 – 00;16;57;13
Anita Popat
Then I’m standing up in front of an audience and having to talk, which I which I still find much easier now. But I find that reading intimidating because I don’t like to have attention on myself.

00;16;58;25 – 00;17;20;00
David Hall
Though on this show we talk about the strengths of introverts, the needs of introverts. Some strategies for success. So we’re going to definitely get into more of the marketing work that you do. But we also bust the myths and I think we busted one right there. It’s like we do like to talk with people. We do like conversations, just we like deeper conversations.

00;17;20;00 – 00;17;28;27
David Hall
So it’s not that we don’t like to talk with people, it’s just we don’t love the small talk usually. Is there any other introvert myths that you want to bust today?

00;17;30;24 – 00;17;56;04
Anita Popat
I think the whole them being quiet and shy and because I feel like sometimes if you put labels on people, they’re going to act like that label. And so like myself, for instance, I’ve always been always been quiet and shy. But when I started, especially when you’re an introvert-entrepreneur and you are the business, if you’ve always been told that you your quiet or shy, I could I could have almost used that.

00;17;56;04 – 00;18;24;03
Anita Popat
And I did for a bit use that as like a not an excuse, but a reason not to show up on social media. Because I could just say, oh, I’m not doing this because I’m quiet, because I’m shy. But I had to I had to make myself go over that, especially when it comes to social media, because and when you have the business that if you don’t do the work and show up and build your personal brand and that people know what you’re doing, then no one else is going to do that for you.

00;18;24;03 – 00;18;50;24
Anita Popat
And I’ve just learned how to do that in my own way, using like my into the traits of the strength rather than something that’s going to hold me back. And that’s the message I really want to try and get across, that it’s okay to be an introvert and you can be you can be on the quietest side if you want to, but don’t use that as an excuse not to do things.

00;18;52;13 – 00;19;17;04
David Hall
Yeah, and I know some very outspoken introverts and we’re thinkers. And so even though I was shy at one time, I’m not anymore. But someone at times might still label me as quiet. Because guess what? I’m busy thinking, you know? And I’m never I figured out I’m never going to be a chatterbox because we think and then we speak, you know, and we don’t say everything.

00;19;17;04 – 00;19;43;18
David Hall
We’re really putting our ideas together and saying usually what we think is most important. So the quiet piece for me will always be there sometimes, but I’m definitely not shy. And a lot for me was understanding, oh, I do think it’s a gift. You know, I am analytical and that’s the thing. We have gifts as introverts and you know, we may not talk as much because we’re in our heads.

00;19;43;18 – 00;19;55;07
David Hall
And it’s a good thing, you know, you can come up with some great marketing strategies while you’re, you know, you’re thinking about things, right? So it’s a good thing. How did you gain confidence as an introvert? Because it sounds like you overcame your shyness.

00;19;56;18 – 00;20;11;01
Anita Popat
Yeah, I feel like I just go back to the quiet. I think I think I feel like it makes a difference who you surround yourself with as well. Because there might be some groups that I want to be in some conversations with. I just find it really hard to hard to just get a word in edgewise and talk because of because of the personalities in there.

00;20;11;10 – 00;20;32;13
Anita Popat
So I feel like it’s important to surround yourself with people who are the same vibe as you as well. So you can actually talk when you have something to say. And when I literally had to, I had to overcome my shyness. So I kind of always separated my business from myself and thought, Right, you need to show up for the business.

00;20;32;13 – 00;20;53;24
Anita Popat
So I kind of made but then I so obviously I tried different things out, but then I kind of figured out what works. And what I want is, for Intagram, like obviously reels is a big thing and people think that you’re going to dance around and do this for me, dances and stuff. And obviously I tried to out being an instrument coach.

00;20;53;24 – 00;21;13;03
Anita Popat
I can’t like not practice what I preach. So you tried it out and it didn’t suit me because that’s just not me. And so then I thought, okay, that’s fine. Let me just figure out ways that I can use rules, but use them to my advantage in a way that suit my personality. So I’m doing things. So I do that now.

00;21;13;03 – 00;21;32;23
Anita Popat
So I might just do like talk to the camera or I might put a quote or I might just share some behind the scenes stuff, but I still get so right reach and it still attracts the same amount of people. So I’ve just learned to use the different tools in in a more introvert, friendly way. And I teach others to do the same.

00;21;32;23 – 00;21;49;06
David Hall
Yeah, it is funny that there is that pressure that you have to do this this way. And I never gonna dance on Instagram. It’s just not going to happen, you know? And but it’s funny, like there’s that pressure to do that, you know.

00;21;50;06 – 00;22;07;00
Anita Popat
Especially when everyone’s saying, oh, it’s like reals or the next thing, and if you don’t do them, then you’re reach is going to go down and stuff like that. But then and the head of Instagram only just announced that a couple of weeks ago that they realized that they put too much focus on video and they’re going to balance out photos now.

00;22;07;00 – 00;22;30;10
Anita Popat
So like, you know, photo the back so and carousel and swipy-posts are doing really well for me and that’s not showing my face at all. That’s just writing, which is a big which I love writing and that’s a big strength of mine, which I lean into as an introvert. And so I use that strength and I, I basically just write many, many blog posts on my Instagram and that’s working well for me.

00;22;30;10 – 00;22;43;16
Anita Popat
So I think lean into what, what you like doing rather than what the algorithms dictate. And then you’ll always attract the kind of clients that you want to work with because they’ll like what you’re putting out because it’s authentic.

00;22;44;25 – 00;22;56;08
David Hall
So that’s some ways that it might be different. How you market as an introvert, what are other ways that it can be different marketing when you’re an introvert getting your message out there, what other approaches might you see?

00;22;56;21 – 00;23;24;14
Anita Popat
So if people don’t like social media, I don’t think people can not be on there. But there are ways to like if you don’t feel comfortable showing your face and go in there without showing your face by just creating sort of text based stuff and just images. But you can do like things like blogging, which is good, which is a good way to market yourself if you’re more, if you like writing a collab collaborating with other people.

00;23;24;14 – 00;23;51;19
Anita Popat
So things like doing this podcasts and again, if you do, if you like, if you are going, if you are leaning towards showing your best interest in face. But I feel like like things like blogging, podcasts, introverts tend to lean in them more because they’re a bit more willing to say more They feel more safe because you can’t see your face.

00;23;51;19 – 00;23;57;22
Anita Popat
But I just because they feel a bit more intimate and the conversations are like 1 to 1, if that makes sense.

00;23;58;15 – 00;24;13;03
David Hall
Yeah. So you work with a lot of other introverts. Probably for some introverts they don’t have a problem with showing their face. Are you finding that? I mean, it’s probably going to depend on the introvert if whether they like to be on video or not. Right?

00;24;13;03 – 00;24;45;26
Anita Popat
Yeah. So, yeah. So I like showing my face and I’m an introvert, so I’m and people are like, oh, my God, you’re you’re on social media. But you say you’re an introvert. Like, that’s just like, not really. So that’s another like I kind of said, we don’t like sharing on Facebook. Some do, some don’t. But I what helped me was over again, separating myself as a business to my person and not taking it personally.

00;24;45;26 – 00;25;02;22
Anita Popat
So people people don’t like to show their face. They’re scared of that because it’s a fear of judgment and they don’t want to. They just think people are like, what? OMG is not really that big a deal, but they feel like they’re on show and like what they’re going to say is going to be judged by people that they might not know.

00;25;03;18 – 00;25;24;24
Anita Popat
But the way I the way I teach people is if it once you get clear on what your why is like, what is it that you really want to send out to the world? What’s your message, what you’re trying to teach? And the more you get clear on that and what it is that you’re trying to do, it becomes much easier to show up because then you’re showing up in a sort of more savvy move out of them.

00;25;25;01 – 00;25;47;05
Anita Popat
So it’s about helping people in your community. So I’m really passionate about helping into virtual as a true selves on social media. So I, I use that to fuel my sort of fear of showing up during my face on social media because it’s more important for me to get that message across than for me to be shy and vigilant and not show my face if that makes sense.

00;25;47;05 – 00;25;58;12
David Hall
Yeah. So you mentioned that it’s really important to have your message. How do you help your clients work on that, where they define what their message is that they want to share?

00;25;58;12 – 00;26;19;17
Anita Popat
So it all starts with like the whole the whole values mission, what their goals are, what they’re trying to achieve, and not just on social media, but in their business and life as a whole. And then I sort of bake that into trying once, you know what all of their goals and their values are. And I’ll kind of bake that into what that expertize is, what kind of transformation they want to get for their clients.

00;26;19;29 – 00;26;53;25
Anita Popat
And then we’ll try and we’ll try and come up with a message that sort of encapsulates all of that. So it’s called their personality and the client transformations in there. Sometimes I feel like It’s hard to see, the the whole its hard to see that when you’re in the jar it’s hard to see the label thing. So I help people just talk, just talk through ideas and I have a sounding board and stuff and so they can really simplify and articulate their message to that the right and get in front of the people, the right people.

00;26;55;05 – 00;27;10;00
David Hall
Okay. And you said, you know, you’ve been talking about Instagram. That’s one of the ways. Is there any other other strategies that you use or help people use on Instagram to get their message out there?

00;27;10;00 – 00;27;15;12
Anita Popat
And so I do on my own just on Instagram.

00;27;17;01 – 00;27;20;03
David Hall
Yeah, go to start. And there’s other you can talk about other ways too.

00;27;20;15 – 00;27;28;01
Anita Popat
Okay. So I help on LinkedIn as well. Yeah, yeah, yeah. So I do start again. What was the question?

00;27;28;26 – 00;27;36;02
David Hall
You know, what other strategies do you use for helping people get their marketing message out there?

00;27;36;02 – 00;28;03;06
Anita Popat
Yeah, so we start with the why and things like that and then will connect. So content is also a massive thing as well to try and get people sharing their messages. So I’ll help people create a content strategy based on who they’re trying to target. And then I hope we come up with themes because I feel like with content people can be really like, Oh, I don’t know what to post or I don’t think what I’ve got is like interesting enough or I’m boring.

00;28;03;06 – 00;28;43;25
Anita Popat
I don’t have enough to say. Or if you’re an introvert, you think, Oh, I’m quiet or I’m not interesting. And so then I just help people come up with a content plan and that’s good, but that’s going to have content that takes their customers on their journey rather than just like I talking, Oh, I feel that person this to that person that today to help and create content that’s actually intentional, that’s got some purpose and that’s really going to resonate with their ideal clients and help them structure it in a way that is going to go consistently for them in front of their clients consistently.

00;28;43;25 – 00;29;06;21
Anita Popat
So I talk a lot about that creative as well. So another thing on the energy management and that’s another way to manage your energy. So making sure get if you get all your content, then create or do similar tasks together and batch them together. And that’s going to save you a lot of time and energy going forward because then you’ve just got massive chunks of things done.

00;29;07;02 – 00;29;17;03
Anita Popat
You can schedule them to go out and not worry about it. Distracted by all the ping pong and all the notifications and stuff that can be like feel like you’re on call all the time.

00;29;17;16 – 00;29;22;08
David Hall
Is there an amount of time you’d like to plan your content out?

00;29;22;08 – 00;29;40;01
Anita Popat
So I’ll do like of so I like to know what I’m doing. Like in a month I’ll have a loose sort of content ideas mapped out in a month, so I might choose a theme for a month or a product or service that I want to promote in that month. And then I’ll create pieces of content that see all leading to that thing.

00;29;40;13 – 00;30;00;15
Anita Popat
And then I might just like high level content ideas out, but then I’ll write, actually write the captions and do the images and videos and things two weeks and then schedule them out because things change as well. There might be a big announcement to do with a platform, or I might feel like writing something ad hoc, so I allow time for that as well.

00;30;00;17 – 00;30;18;04
Anita Popat
So I don’t like to be too rigid, but I like to. So I like to have some movement for the ad hoc stuff, but then the majority of the stuff I recommend sketching out. So you’re not worrying about who takes all energy, like waking up every morning. They got a place for you to watch a post today and people end up posting nothing then.

00;30;18;04 – 00;30;22;19
Anita Popat
And then that means it visible then is just is just starts a whole spiral.

00;30;22;21 – 00;30;29;09
David Hall
And plus, if you make a plan, there’s some strategy behind it. And it’s not just random.

00;30;29;09 – 00;30;34;22
Anita Popat
Yeah. And it’s likely to get slightly too much to get you clients rather than you thinking, oh, why is this not working?

00;30;35;09 – 00;30;44;16
David Hall
So I know you’re either too big platforms you talk about or Instagram and LinkedIn. What when do you use Instagram and when are you using LinkedIn? What’s the difference for you?

00;30;44;23 – 00;31;08;07
Anita Popat
So I use both quite regularly and they’re both completely different. So people will say because each one very rich visual and linked in, I tend to for some reason straight towards just writing text only post. And so Instagram is like my first love. So I used to be a crafter, so I, which is obviously very visual and stuff.

00;31;08;07 – 00;31;30;25
Anita Popat
So I started my social media journey like 13 years ago on Instagram. So it’s and I feel like the, there’s obviously loads of more different types of content that you can create. But then I feel like it’s easier to get in front of different communities because you can find through the hashtags and things. And so I feel like that’s a different audience that on LinkedIN is more of.

00;31;31;18 – 00;31;55;13
Anita Popat
I do because I do a lot of networking that’s got more of my corporate freelancer type friends and like trust connections on there. So and yeah, I don’t I feel like I have two different audiences,  so Instagram seems more my solopreneur freelancer type people LinkedIn is as well. But LinkedIn has the corporate colleagues on there as well.

00;31;56;04 – 00;32;04;05
David Hall
And do you do the same thing for LinkedIn? Do you do plan out your content in advance?

00;32;04;05 – 00;32;33;22
Anita Popat
Yeah. So I’m kind of I’ll use similar stuff used on Instagram, on LinkedIn boxes. I’ll tweak it too much to make sure it sort of looks native to the algorithm and to the sort of LinkedIn platform. So I might have like an Instagram carousel, a caption or something like that. So it looks like it’s native to LinkedIn and how the audience normally like to consume stuff.

00;32;33;22 – 00;32;36;04
David Hall
Do you posts more often on one than the other?

00;32;36;26 – 00;33;00;04
Anita Popat
Yeah, I tend to depends on my mood. I tend to say more towards Instagram and just because it’s normally the first up I have in the morning because I feel like I get more interaction there and I normally have more stuff going on in the DM’s and then Instagram’s got stories. And so because I’m nosy, I like to know what people are doing behind the scenes.

00;33;00;23 – 00;33;16;14
Anita Popat
So I tend to check people out on that. But I feel like, yeah, I tend to sway took to Instagram while doing the like in my children if you like but then you’ve been linked in during my work hours.

00;33;17;12 – 00;33;21;21
David Hall
And how do you decide when you want to put up a post or put up a story on Instagram?

00;33;22;14 – 00;33;51;10
Anita Popat
So I hope I try and show up. I saw three times a week just to say consistent. So I’ll, I’ll only do like Monday, Wednesday, Friday. So that’s how I know that I need to show up or if I haven’t on Instagram like on the stories if the post always disappears after 24 hours. So if I post and whenever you do a news story, you come to the front of your audience’s story list again.

00;33;51;25 – 00;34;16;16
Anita Popat
So it’s just always run out. Then we have to try and keep that running. So you’re always aligned. And when it comes to stories, both posts I try and do at least three times a week, if not more, just so consistently visible to my audience. And then I can sort of engage in terms of engagement. So I try and do that every day on LinkedIn and Instagram, just like my name’s out there.

00;34;17;25 – 00;34;19;16
David Hall
So you always have a story going.

00;34;21;04 – 00;34;33;06
Anita Popat
Yeah, unless which is another tip, but unless the engagement is going really down, then they say if you leave it for like 24 hours or something and then post a story with some sort of engagement photo, it should put your numbers up.

00;34;35;16 – 00;34;38;01
David Hall
And you put a poll, you said.

00;34;38;28 – 00;34;56;01
Anita Popat
Yeah. So if you if you haven’t had a story for a while, do you put some sort of engagement sticker on it? So a poll or like the sliding the sliders or ask a question or something for the audience to do and just to get some sort of interaction to and build up the story, please.

00;34;57;04 – 00;35;04;15
David Hall
Okay. And that’s all part of your plan, the planning out your your posts and stories on Instagram?

00;35;04;15 – 00;35;04;28
Anita Popat
Yes.

00;35;04;28 – 00;35;05;21
David Hall
The stories are.

00;35;06;22 – 00;35;29;03
Anita Popat
Good. Stories tend to be more of a behind the scenes things that I’m doing. So I like to I don’t just post pictures of my food, but I try to keep the bit more strategic. So if I if I’ve got a post going on about a particular subject, I might build up build up to that with a story asking a question around something or asking for a problem.

00;35;29;14 – 00;35;46;11
Anita Popat
Even if a market research story is a really good. Could you can have polls, you can ask questions. So then if you’re doing a launch, for example, if you’ve got something coming up, you can say, I’m thinking of doing this and what did you think? And would you attend? Like what? What would you like to see? Things like that.

00;35;46;14 – 00;35;48;14
Anita Popat
So it’s good for market research as well.

00;35;49;19 – 00;35;54;26
David Hall
Very good. Yeah. I haven’t posted any food pictures.

00;35;54;26 – 00;35;56;02
Anita Popat
They get good engagement.

00;35;56;15 – 00;36;21;22
David Hall
Okay, I’ll have to try that. So like we were talking about, you’ve been in marketing for quite some time, but you’re new to the introvert space. Is there anything else that you would really want to share with introverts about how they can be effective in marketing? You know, how they can lean into their strengths for marketing or overcome any challenges that might be specific to introverts?

00;36;21;22 – 00;36;42;26
Anita Popat
Yeah, it’s the biggest thing introverts face is the introverts that I’ve spoke to anyway. It’s just the whole showing up and thing. They find it really hard to show up and share their message because of the fear of being judged or just because they might be like, Oh, I’m going to get people becoming too quiet. So if I show up and social media, they’re going to think I’m showing off or something.

00;36;43;08 – 00;37;04;14
Anita Popat
This isn’t. Some of the clients I work with feel really, really icky about sharing, even sharing their work and like social proof. So things other people have said about them doing the work. So the first messages like for me is to say that if you don’t show up, no one’s going to do it for you. But if no one knows like what you do, then they’re not going to be able to work with you.

00;37;04;27 – 00;37;35;07
Anita Popat
So in terms of embracing your introvertedness, I mean, we’re really good. So listening and observing. So on social media, like there’s a massive opportunity to have a look. I’d like to connect with people and let’s take the introverts space. For example, I could go into LinkedIn and look at the introverts hashtag and just just have a look to see what kind of conversations people are having around introversion and how like people are quite open on social media about how they feel and with opinions and stuff.

00;37;35;18 – 00;37;59;06
Anita Popat
So I can look at that and maybe bake into my like content or use it as research for a post idea or something like that. So you can really, without being visible, you can really use it as a market research tool to aid your own marketing and use the words of the people, like the words you might use because you’re getting it out.

00;37;59;06 – 00;38;01;07
Anita Popat
The posts that you’ve seen so make sense.

00;38;01;23 – 00;38;02;01
David Hall
Yeah.

00;38;02;27 – 00;38;25;11
Anita Popat
Yeah. And another thing is so DM’s are a good place if you don’t want to do that, especially on LinkedIn. If you comment on someone’s post, it’s visible, but you can always bring people into the DMS so the direct messages and have a just conversation with people in there and I’ve had some good I’ve got clients just from saying hello to people when they’re connected or follow me on Instagram.

00;38;25;11 – 00;38;29;24
Anita Popat
So that’s a nice way to just start building some sort of connection.

00;38;29;24 – 00;38;43;02
David Hall
And so do you have any advice on the DMS? Because I have some thoughts on it too, but I’d like to hear what you had to say because I definitely get a lot of DMS and some of them I’m not going to respond to because they’re not they’re not relevant to me.

00;38;44;03 – 00;39;03;18
Anita Popat
Yeah. Don’t pitch-slap. Just be a nice human. Let you just honestly just say thank you for following me. I might say oh what I’d love to know what made you hit the follow button just again for research or where they found me from? I don’t say, Oh, this is why I do this. Well, because this is too is too early.

00;39;03;18 – 00;39;27;00
Anita Popat
And if you met someone at a networking event, you wouldn’t go up to them to be like, Hi, I’m in a a buy my thing is basically what you’re doing when I do like a cold sales pitch on LinkedIn. So my advice would be literally just to be genuine and just say hi and thanks for being here. And if you want to, you can ask like what made you hit the follow button?

00;39;27;00 – 00;39;46;18
Anita Popat
Or you could ask like, I think it’s even still too early to call me that. If, if I was just like, Oh, can you tell me what you struggle with when it comes to Instagram related? I think even that would be too early. I think it’s just nice to say hi and what peaked your interest to the community or the just thank people for being.

00;39;46;18 – 00;39;50;25
Anita Popat
Then it naturally leads on to conversations I find.

00;39;50;25 – 00;40;11;16
David Hall
Yeah, I think we probably all get a lot of DMS, a lot, you know, a lot of cold calling or pitches, you know. And I definitely respond better if I can tell they’re actually they’re interested in something. They say something specific that, you know, it’s not just some cold call that they’re actually interested in some aspect of something I’m doing or or something like that.

00;40;11;19 – 00;40;25;08
David Hall
I think that’s a lot more effective if you actually take the time and it’s meaningful and it’s not just random and use proper grammar too! 

00;40;25;08 – 00;40;31;14
Anita Popat
Yeah. And make sure you check my name. I have so many copy and paste messages calling me like Dave or something.

00;40;31;27 – 00;40;32;17
David Hall
Yeah. Right.

00;40;32;17 – 00;40;35;01
Anita Popat
Yeah it just fantastic.

00;40;36;08 – 00;40;43;15
David Hall
Okay. So we’ve talked a lot about a lot of things. Is there anything else that you want to talk about that we haven’t yet?

00;40;45;06 – 00;41;04;07
Anita Popat
Um no, I think we’ve covered everything. One thing was just like, how do introverts gain confidence? I would just it just by doing the thing. I know it’s hard, but once you’ve got your strong why, just have a go and do the thing and that normally works out better than you expected.

00;41;05;23 – 00;41;13;04
David Hall
Yeah, absolutely. All right. Well, where can people find more about the great work that you’re doing?

00;41;13;04 – 00;41;23;21
Anita Popat
So I’m very active on Instagram. So it’s it’s Anita Popat on Instagram. And I’m also a LinkedIn as Anita Popa. So to connect with you guys there.

00;41;24;13 – 00;41;33;19
David Hall
I would put those in the show notes. Thank you. And we’ll be posting about this episode on those places too. So anyway, thanks again, Anita, it’s been wonderful to have you on the show.

00;41;34;08 – 00;41;38;12
Anita Popat
Thanks for having me. I love the conversation.

00;41;38;12 – 00;41;58;25
David Hall
Thank you so much for joining me. I look forward to further connecting with you. Reach out to David at Quiet and Strong or check out the quiet and strong dot com website, which includes blog posts, links to social media and other items. Send me topics or guests you would like to see on the show. If you’re interested in getting to know yourself better,

00;41;58;25 – 00;42;21;13
David Hall
There’s now a free type finder personality assessment on the quiet and strong website. This free assessment will give you a brief report, including the four letter Myers-Briggs code. All add a link to the show notes. There’s so many great things about being an introvert, so we need those to be understood. Get to know your introvert strengths and needs and be strong.

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